Iluminage Beauty has named George Cleary as its new Chief Executive Officer. Prior, Cleary served as President of Coty Beauty Americas, where he transformed the company into a market leader and quadrupled sales. Cleary’s focus on innovation, strategic acquisitions and integrated marketing programs led Coty to become one of the fastest growing beauty companies in the industry.

“Leading Iluminage Beauty into its next growth phase is an exciting opportunity,” said Mr. Cleary. “The company’s proficiency in creating innovative consumer beauty products based on advanced professional aesthetic technologies provides the platform for leadership in at-home beauty solutions. Our strategy is to build upon our model of success, capitalizing on the latest professional technological advances to bring breakthrough beauty and skincare solutions directly to the consumer.”

Cleary has more than 20 years of strategic sales, marketing and management experience in the beauty industry. Iluminage says he is “primed to drive growth.”

Before joining Coty, Cleary spent 15 years with Johnson & Johnson, where he held General Management and senior sales roles. While at Johnson & Johnson, Cleary made a significant contribution to the success of the Aveeno, Clean & Clear and ROC skin care brands. Cleary began his career in sales and trade marketing with the Nestle Food Company.